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Bob Leffler looks at advertising and marketing as a social science. His view of the marketplace and how to make it work for clients has been shaped by an earlier career in teaching and academics. His Master’s Degree in US History with a pop culture emphasis has given the agency an edge when making strategic calls on behalf of clients. A native of Cleveland, Ohio, Leffler also lived in Philadelphia and Pittsburgh before settling in Baltimore. Now, he splits time between the Baltimore and Tampa offices of the agency. The idea of high profile and interesting clients is at the core of Leffler’s philosophy for the agency. “We like a variety of client situations because they teach us on a regular basis why people buy things. Knowing that and not guessing about it is the essence of the business. At the same time, life in the spotlight with our national clients has created very high service and creative standards for us. This benefits all of our clients.” |
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© 2004 The Leffler Agency - Advertising • Marketing • Public
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